Saturday, 20 September 2014

Research: Definition of Fantasy

Definition from Oxford dictionary: A fanciful mental image, typically one on which a person often dwells and which reflects their conscious or unconscious wishes:
The notion of being independent is a child’s ultimate fantasy

A fantasy is something you imagine, which might involve dragons, unicorns, an imaginary best friend or mythical creatures. If you live in a fantasy world, you're not worrying much about reality.

Fantasy is dreams and imagination. In a football fantasy league, you can create your own dream team. In literature, fantasy — a genre similar to science fiction — might include a story about a three-headed squirrel and a bionic aardvark that fall in love on a planet made entirely of strawberries. Romance can be fantasy, too, according to a Billy Joel song: "It's just a fantasy. It's not the real thing. But sometimes a fantasy is all you need."

Mind Map of Conventions *insert photo of mind map*

I have created a mind map of all the typical Fantasy film forms and conventions; from here I can adapt my initial ideas to match up with a Fantasy sub-genre. The mind map I have created is very basic and I have scanned it onto my computer to post here.

**insert photo of mind map**

Friday, 19 September 2014

Final Genre Choice

The genre we have chosen is Fantasy. Becky and I have had previous experiences with creating a fantasy genre product, therefore we have quite a lot of knowledge already about it. We believe that is is also unique to try to tackle reproducing this genre in a piece of coursework and therefore would like to take on the challenge. 

Tuesday, 16 September 2014

Research: Action Genre

The genre ‘Action’ was discovered in the 1920’s and was generally based around western films that included sword fight and chase scenes on horse-back. As technology has improved over the years, action films are always changing and new variations are starting to appear. In the 1960’s the first James Bond film was produced and has served an inspiration to a lot of action movies nowadays.  

Action films usually include a high level of energy which gets shown throughout the film. Action films tend to have a very large budget because it has to cover all to the costs for the stunts, costumes and props needed. There is non-stop motion, this keeps the viewer tied into the film, and there is furthermore spectacular rhythm and pacing created by the adventurous characters and mis-en-scene. Main characters often include two-dimensional 'good-guy' heroes battling the 'bad guys’; this is all designed for pure audience escapism.

What an audience will stereotypically view in an action film:
  •          Explosion
  •          Gun Fights
  •          Chase Scenes
  •          Fist Fights
  •          Natural Disasters such as (floods, tsunamis and tornado's)
  •          Destructive Crises
  •          Prison or Culprit escapes
  •          Blood
  •         A Victory



Some examples of Action Movies:
  •        The fast and Furious sequel
  •          James Bond
  •          Die Hard
  •          Batman: The Dark Knight
  •          Indiana Jones
  •          300
  •          The Matrix
  •          Avatar


Popular actors that known for their good acting in action films are:
  •          Sylvester Stallone
  •          Arnold Schwarzenegger
  •          Jackie Chan
  •          Daniel Craig
  •          Bruce Willis
  •          Will Smith
  •          Hugh Jackman
  •          Tom Cruise
  •          Paul Walker

Monday, 15 September 2014

Research: Romantic Genre

Romantic Comedies (Rom Coms) are sometimes classified as ‘Chick Flicks’. This is because a large part of their audience consists of a female audience. It is known as a hybrid genre which means it has many different conventions which are true of comedy movies and romantic movies, many are just taken from one genre but others are found in the middle ground of the two.

They are normally light hearted and humorous, focused around romantic ideals. The basic plot is normally centred on two characters, normally a man and a woman. They part ways because of some kind of obstacle, whether it is an argument or various others. The ultimately reunite and fall in love by the end of the film. Often the story is based around them being hesitant to becoming romantic because they do not believe the other likes them or one of them already has a partner. One of the biggest codes which appear within Rom Com films is that screenwriters and directors will make it obvious that the two characters are meant to be together. The audience will also want the two characters to get together because they also believe they are meant to be together.

Evolution and Sub Genres
Romantic comedies have begun to vary from the classic conventions and tradional structure to create new and interesting forms of the romantic comedy. This has created a varity of sub genres which all have their own set of conventions. They still follow the classic storyline and plot about a happy love story.


Extreme Circumstances - Some Romantic Comedies have adopted extreme or strange circumstances in which the main characters find themselves. An example of this is the Warm Bodies film where the main protagonist, a zombie, falls in love with a human girl. This type of extreme circumstance adds originality to the text and makes it stand out from the other romantic comedies.






Flipping Conventions - Other Romantic Comedies also flip the standard conventions of a Rom Com film. An example of this would be the film 500 Days of summer where the two main characters do not in fact end up together as suggested in the typical romantic comedy conventions.



Serious Elements - Other remakes of the romantic comedy genre include films which involved similar elements to classic rom com films but explore more adult themes such as marriage, responsibility and sometimes disability. An example of this would be Knocked Up which deals with the issues of responsibility when it comes to an unintended pregnant. And seriously discusses this throughout the film. Another example is the film Silver Linings Playbook which deals with the effects of mental illness and unrequited love which is never resolved.


Here is an outline of some of the codes and conventions of a romantic comedy:
A typical 'boy meets a girl' storyline scenario, these will be the two main protagonists of the movie (true of the romantic genre)
Inevitability a happy ending, ending in a relationship or a wedding (romantic genre)
Funny sexual innuendos (comedy genre)
Most of the time the central character is a female and we see the film from her point of view, this is because the target audience consists of females (true of the romantic genre)

Normally set in an urban environment, possibly centred on a work place, this makes it believable and helps the audience to identify with the characters (true of both romantic and comedy films)

Sunday, 14 September 2014

Research: History of Fantasy

Fantasy Genre Research
Fantasy genre films are usually based around magic, supernatural events, supernatural characters/ make – believe creatures and exotic fantasy worlds. The genre is considered to have originated from science fiction and horror film genres. Many films within the genre take place in imaginary worlds where magic and magical creatures are common. Fantasy films also stereotypically have good endings when the villain loses against the hero. Most fantasy films have are well known for being ideologically traditional, Disney is the most well know conglomerate for making fantasy films that tend to teach gender roles to their target audience. There is often a made up world shown throughout the story, for example in ‘Peter Pan’ there is Neverland which the characters escape to. ’Alice in Wonderland’ there is Wonderland or Underland depending on different versions of the film and in ‘Lord of the Rings’ there is Middle Earth.

Typical Conventions
  •  Usually low key lighting to create a very spooky and eerie atmosphere, this also makes everything  mysterious and unknowing
  •  Mythical creatures or monsters, for example Vampires, Dragons, Goblins
  •  The trailers aren't very revealing, and don’t give away much of the story-line like trailers in other genres  do, this intrigues the audience to watch the film and find out more for themselves
  •  Action is usually shown in quick, fast snippets to avoid too much of the story-line being given away
Typical Settings
  • Fairy-tale settings – seen classically in Disney fantasy films with princes and princesses, enchanted forests, animals and castles
  • Mediaeval era
Characters involved
  •  Hero/ heroine – embarking on a quest for example to find a princess or treasure
  •  Villain – Goes up against the hero and cause conflict, usually played by a male as they are stereo  typically ‘stonger’ and are more violent. However there are films that use female characters as villains so  that companies aren’t deemed as sexist.
  •  Mythical Creatures – these could be; dwarfs, hobbits, ogres, dragons, witches, goblins, ghouls, centaurs  and talking animals which are normally found in all fantasy genre films.
Props
  •  Weapons
  •  Magical Objects – these hold special powers that can affect characters or are beneficial to the character  using it. These are very commonly used in fantasy films. Magical objects could consist of books,  furniture for example the wardrobe in ‘Lion, the Witch and the Wardrobe’
  •  Some props are made to be made extra-large just to enforce how small some characters are
Lighting and Colours

  •  Lots of saturated colours and lighting, this allows for a lot more friendly feel and also gives a strong  contrast between darker colours that are used when the villain appears on screen

Friday, 12 September 2014

Research: Comedy Genre

Conventions of Comedy Film Genre

Types of Comedy:

Slapstick- This type of comedy uses a lot of movement, it was introduced in the earlier silent movies to help enhance the audience’s understanding and reaction as slapstick comedy doesn't need any sound with it to still allow it to be funny.  Slapstick comedy became quite popular with non - English speaking people.

Anecdotal- This is where comedy is produced from a small short true story.

Dark or Morbid – Where humor is created from a grim situation or misfortunes however there is a pessimistic outlook on it.  This can also deal with scenes like death, drugs, terrorism, rape and war.

Stand Up - A type of comedy that entertains and audience with a selection of jokes and humorous stories. A comedian may use a few different types of humour throughout their performance.

Settings where a comedy genre would normally take place:
Bright places like towns or cities that are well populated, the lighting would pretty much always be bright as this emphasizes the reality of the programme and allows the audience to be interested by the characters, surroundings and the realistic environment. Furthermore bright colours have the conventions of being happy.

If it is a teen comedy then it would most likely be set in a school, small town or if the comedy was part of a program taking the mic our of teens then then the settings could be where a teenager is ‘known for’ hanging out at an alley way
Social comedies are generally set in a home or a bar as being in a bar allows people to be more confident as they are drinking.

Throughout a comedy there are usually a lot of jokes which often has a response of the characters laughing or some TV shows have a non-diegetic sound of laughing which is used as a voiceover, two examples of shows that use a laughing voiceover are ‘Friends’ and ‘The Big Bang Theory’.
In a comedy the opening credits, trailer or closing credits will have an upbeat soundtrack. This advocates the light heartedness of the show; this allows the audience to immediately pick up on what genre and what to expect from the following show.


The characters are what make up the humour in the comedy and generally the audience can depict whether the program will be a comedy just by looking at the cast, either from a poster on the side of a bus of an advertisement online. Moreover the characters often show distinct character differences to allow them to stand out. The typical character in a comedy would be an incompetent character, this character is the one who makes lots of mistakes, isn’t very smart and is always getting into trouble. To this character there will be a complete opposite character that knows everything, is hard working and will get annoyed by the incompetent character really easily because of their stupidity or the way they don’t stop talking. The difference between having the idiotic characters contrasting with the “normal” or clever group of people also emphasises their personalities and highlights the stupidity of the other character even more. 

Research: Horror Genre

CONVENTIONS OF A HORROR FILM GENRE


Horror films are created with the purpose of seeking a negative emotion from the audience, playing on the fears of the viewers; it often deals with the themes of unknowing and the terror which occurs with this. Plots often involve a force of evil, whether it be a person, event or place - these often have super natural origins such as ghosts, aliens, vampires, demons, vicious animals, zombies or murderers. It has undoubtedly become one of the most popular genres recently. Horror films have an obvious macabre feel, often with supernatural themes. Horror films are also often overlapped with genres such as fantasy, supernatural and thriller. 

Introduction and History of Horror Films
Horrors films go back to around 100 years ago; it is one of the oldest genres of film known to date. From the early days people recorded stories of ghosts and other shadowed shapes which were emotionally connected to the unknown and the fear of being in danger. Horror films reflected on such stories and therefore give the audience and opening into that scary world without actually being in danger themselves.
The premise of the unknown and the lack of knowledge was incorporated into monsters which were often used within German silent-era films throughout the 20's.
As these monsters became more mainstream and widely known due to their success in movies, they had to be changed to become more original and therefore maintain the same level of fear. Monsters then took the form of real people in realistic and everyday settings which scared the audience even more.
Nothing embodies this ideal more than Alfred Hitchcock's 'Psycho' which was created in 1960. This was something which had never before been seen by an audience and therefore created shock and horror in its viewers. The idea was, however, a success, and is now one of the most famous horror films of all time.
Another prominent film of the era was also 'The Texas Chainsaw Massacre' which was created in the middle 70's. It received a huge amount of notoriety for its on-screen exploits.
In the 90's there was a lack in the release of films which were genuinely frightening so example, 'Night of the Living Dead' in 1991 and 'Scream' in 1996. Later in the century a horror/ sci-fi crossover started to have great success with films like 'Cube' in 1997.
In the 2000's people started creating comedy crossovers. 'The Evil Dead' in 1981 was actually the first film to do this, however, after this very few films of this hybrid genre were created until recent times. It was then proven that the genre was not only successful but embraced by an audience. Regardless of what the evil is, be it zombies – ‘Shaun of the Dead’ (2004) and ‘Zombieland’ (2009), vampires – ‘Lesbian Vampire Killers’ (2009), demons – ‘Jennifer’s Body’ (2009), aliens – ‘Slither’ (2006) or just horror tropes – ‘Tucker and Dale vs Evil’ (2010) horror/comedy crossovers never seem to disappoint.

Sub-genres
Action horror - the element of horror combined with gunfights, elaborate chase scenes and other elements associated with films of action genre.
Comedy horror - combined horror and comedy
Gothic horror - gothic horror is a type of story which contains elements of goth and horror. At times it may also have some type of romantic understory which unfolds.
Psychological horror – Relies on characters' fears, guilt, beliefs, eerie sound effects, relevant music, emotional instability and at times, the supernatural and ghosts, to build tension and further the plot.
Science fiction horror - a hybrid genre of horror and sci-fi which involves usually characters from other planets such as aliens
Slasher film - Revolves around a psychopathic killer stalking and killing a sequence of victims. These films are normally extremely graphic and violent in subject matter. 
Splatter film - these films deliberately focus on graphic portrayals of gore and graphic violence. Through the use of special effects and excessive blood and guts, they tend to display an overt interest in the vulnerability of the human body and the theatricality of its mutilation. Not all splatter films are slashers, and not all splatter films are horrors.
Zombie film - based on the idea of zombies and apocalypse ideas

Codes and conventions
The location of horror films are normally in an area which is mostly deserted, such as the woods, a ghost town or abandoned house of some kind. Often these settings, especially in more recent horror films, are place in realistic or real places in order to scare the audience and make the story believable.
The characters are under some kind of threat, whether it be danger, death, a curse or worse.
A common thing which occurs in horror movies is a power cut of some kind. All the lights are turned off which awakens both the characters and audience's fear of the unknowing.
Along with the previous convention - often phone lines are cut to show that the characters have no contact with any kind of help.
Strange noises are also a convention of horror films; again the idea of the unknown is played on here.
Often one of the strongest conventions is the characters running away or hiding - normally in ridiculous ways where the audience knows they will be discovered.
The victim(s) are normally humans. Whereas the villain is normally either a killer or a mystical being.
If there is a vehicle in which they are attempting to escape in, it normally does not start.
Someone is normally killed within the first five minutes, setting up the plot and sense of immediate danger.

The weather is normally very reflective of the mood, horror films are normally accompanied with stormy or rainy weather which connotes something bad is going to happen.

Wednesday, 10 September 2014

Research: Film Genres



Films are put into genres depending on common, repeating conventions. Each genre has a list of conventions which an audience would expect to see within a movie of this type; a film does not have to contain all of the conventions of each genre to be labelled but it must have at least a few of the obvious ones. Genres help to classify films for both a creator and a consumer, helping to target a specific niche audience.
Genres change over time, emerge and often become hybrids of two or more genres, for example, Rom Com films. The convections can be to do with: content, themes, mood, period, plot, setting, props (mise en scene) and recurring iconography.
Some of the classic, primary film genres are as follows:


Action
Adventure
Comedy
Crime
Drama
Horror
Musical
Science Fiction (Sci-Fi)
War
Western
Thriller


Our project is specific to film trailers, each genre above also has a list of codes and conventions which should appear within a film trailer of a specific genre. Most film trailers are destined to give the audience some kind of insight into the setting, characters, genre, atmosphere and narrative, however in a trailer the narrative can’t be given away too much. This will show an audience what type of film they are going to see and therefore they can decide whether they would like to see the movie when it is released or not. This means that film trailers are crucial for the success of a movie as they help to target the specific audience and allow them to be engaged and motivated to watch the full length film.

Tuesday, 9 September 2014

History and Content of Film Trailers

A film trailer is one of the most successful forms of marketing currently out there, they can get a person excited for a film they didn't even know about and the more times people watch them, the more excited they get for the film.

History
The first trailer shown in a movie theatre was in November 1913, when Broadway Producer Nils Granlund, produced a short promotional film for the musical "The Pleasure Seekers", shown at the Winter Garden Theatre on Broadway. After this method was proven to be successful, it was then used to promote a new Charlie Chaplin film the following year. However these trailers were very different form the ones we know today, they used almost no footage from the film and instead used text to describe the story. It wasn't until the 1960's when montage editing of various clips of the film were used to promote the film, a technique pioneered by famous film Stanley Kubrick, a method that we still use up to this day.


Misleading
A common complaint of film trailers is that they often mislead people into believing one thing of a film when really it either plays a smaller role than marketed or is just omitted completely. The reason why people complain about this is because a lot of the time it's because that one element is the main reason why people even chose to see the film. Sometimes it's because the trailer has stylized a film to look like one thing when it's not. A good example of this is the film "Drive" which a lot of people complained that the trailer makes it out to be an action film when in reality it was a slow paced crime drama. One woman even tried to sue the producers of the film for this misleading trailer.



Spoilers
A second common complaint of film trailers is that they show far too much of the film, and that by the time people go to see it, they are already aware of all of the best parts. This is a very big problem especially for superhero films, due to the fact that they are the biggest box office hits of the 21st century, studios are constantly releasing trailers for them, sometimes up to 4-5 different trailers, so everybody knows the movie. An example of this is "The Amazing Spider-Man" where one fan took all of the trailers for that film and was able to make out 25 minutes worth of material from the 2 hour film.

BBFC Ratings Analysis

BBFC Ratings Analysis

The BBFC (British Board of Film Classification) is the UK’s regulator of film and video, they provide age ratings such as U, PG and 12A. They are a designated company so they have legal powers to rate and even on some occasions cut or reject films and videos. All decisions are based on public consultation and their guidelines which put together a contract with the public and the film industry. The main aim for the BBFC is to make sure that children and other audience members are protected from any harmful or illegal material and so that they can make informed decisions about what they can view. 

The organisation was formed in 1912 by a selection of members from the film industry who wanted responsibility in their own censorship instead of the government doing it for them.  Action began to take place on the first on January 1913 and focused on cinematography act in 1909. This act required cinemas to have legal licenses from local authorities.


The BBFC doesn’t collect profits as it is a ‘not for profit’ organisation. Its fees are adjusted to only cover its costs. To maintain independence the BBFC never receives subsidies from either the film industry or government. Their only income is purely from the fees it charges for its services which are calculated by measuring the length of running time of films and DVD’s that have been submitted for classification. The BBFC consults the Department of Culture. Media and Sport before making any differences to their fees. 


The U symbol stands for UNIVERSAL. A U film should be suitable for audiences aged four years and over. However, it is impossible to predict what might upset a particular child, especially at this lower end of the category range. There is only allowed the infrequence use of mildly bad language such as "damn" or "hell". Characters are allowed to be kissing or cuddling but there is no overt focus on sexual behaviors or innuendos. Violence will generally be very mild, and will contain a reassuring element. U films will normally contain positive messages of loyalty, honesty and friendship.

PG stands for PARENTAL GUIDANCE. This means a film is suitable for general viewing, but some scenes may be unsuitable for young children. A PG film should not unsettle a child aged around eight or older. Parents should consider whether the content may upset younger, or more sensitive, children. Sex references are unlikely unless they are infrequent. In addition, if a child is unlikely to understand a reference, we may allow it at PG. Comedy can also often lessen the impact of sex references and innuendo.

Films classified 12A means that anyone under the age of 12 is not allowed in the cinema to view the film unless they are with someone above the age of 18. 





A 12 rating means that no one below the age of 12 can view the film as it involves some inappropriate scenes that could be upsetting for younger ages.

Friday, 5 September 2014

Planning and Brainstorming for A2 Film Trailer

I’m going to work with Becky ward because she is a reliable person to work with and I have been completing media work with her since year 10 of high school. She also has some really creative ideas. If we encounter a problem then we will overcome it by talking to each other to see what wrong and then sort out the problem as soon as possible. However I doubt there will be any problems.

The genres that we are considering are fantasy or action, we are thinking about doing fantasy because that was our main genre for our last project and it was quite a challenge and managed to tackle it well and have good background knowledge from research that we had to look up from the previous year. Moreover we thought about making action trailer because this would be another challenge which could give ourselves, furthermore this is very different to what other candidates will produce because you would need certain props and a budget. Creating an action trailer will be difficult but we may give it a go.

The main brief conventions of fantasy are mysterious settings, mythical creatures, unique costumes, villainous characters and some fast pace editing. In an action film you are likely to see explosions, natural disasters, fast pace editing, fights, car or running chases and loud sound effects. It will be difficult to accommodate the conventions of an action film because we won’t be able to create explosions or natural disasters, unless we use computer generated motions which is possible but it would still require certain technology which we may have to buy and there isn't a very large budget. The fantasy conventions will be pretty easy to accommodate, apart from having mythical creatures unless they are computer generated, or maybe drawn and then scanned into the computer and the furthermore edited. Apart from this then we can create most of the conventions of a fantasy genre, especially with editing technology nowadays.

We are aiming for our audience to be teenagers just like us; this is because we will be able to relate to what is being shown and if it will catch our audience’s attention. We will create an audience profile with the exact details of what out ideal audience member will be.


Our product will appeal to our audience because we will firstly get a selection of people to view our vanished product to check if anything could be better and what id good about our final piece. We will include colloquial language which the audience can relate to, furthermore because we know it is quite difficult to keep a teenagers attention, Becky and I will have to include some twists but nothing that will give our plot away and sound effects for example a voice over. We will research similar films that are in either the fantasy or action genre to see what they include that appeals to their target audience.