Films are put into genres depending on common, repeating
conventions. Each genre has a list of conventions which an audience would
expect to see within a movie of this type; a film does not have to contain all
of the conventions of each genre to be labelled but it must have at least a few
of the obvious ones. Genres help to classify films for both a creator and a
consumer, helping to target a specific niche audience.
Genres change over time, emerge and often become hybrids
of two or more genres, for example, Rom Com films. The convections can be to do
with: content, themes, mood, period, plot, setting, props (mise en scene) and
recurring iconography.
Some of the classic, primary film genres are as follows:
Action
Adventure
Adventure
Comedy
Crime
Drama
Horror
Musical
Science Fiction (Sci-Fi)
War
Western
Thriller
Our project is specific to film trailers, each genre above also has a list of codes and conventions which should appear within a film trailer of a specific genre. Most film trailers are destined to give the audience some kind of insight into the setting, characters, genre, atmosphere and narrative, however in a trailer the narrative can’t be given away too much. This will show an audience what type of film they are going to see and therefore they can decide whether they would like to see the movie when it is released or not. This means that film trailers are crucial for the success of a movie as they help to target the specific audience and allow them to be engaged and motivated to watch the full length film.
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